The following article offers some tips to learn more about SEO positioning taking into account: HTML code, site architecture, content quality and relevant link exchange strategies.

When we speak of SEO positioning, we involve many elements that directly or indirectly influence the process and help the success or not of it, such as: HTML code , site architecture, content quality and relevant link exchange strategies .

It must be taken into account that the main objective of any SEO is to achieve a visible site for electronic search engines without losing sight of humans.

Now, do not worry if you do not know any of these points that I mentioned above. However, it is necessary that you know what is necessary on how some basic aspects work in search engines , when they “visit” and interact with our Web.

The Databases
Electronic search engines develop their databases through the “visits” they make to Web sites, with search engines (commonly called spiders). You can add the sites manually and directly to the search engine, however the same search engines will find your site and index it within their databases.

When the spiders read your site, they take the text of your pages, followed by all the links that there are to other pages of the same site (internal pages), or pages to which you link. In addition, they will read your Meta Tags (depending on the search engine) and the section of the within your code. Spiders will search for violations within their ranks (if any), and ultimately deposit the information obtained in their databases (known as the cache).

The spider will continue reading the internal pages of each link you have, repeating the same process for each page that you read. Spiders can only “see” the basic HTML code. They will not recognize complex JavaScript applications, animations in flash format (only superficially) and other complex codes.

Once the electronic search engine has the information of your site in the database, apply a mathematical formula on the content to determine the positioning (known as algorithm). These algorithms vary in each search engine and are adjusted periodically to improve the quality of their results.

However, we know that all electronic search engines look for the keywords within the site to assign a value in terms of relevance and focus of the site. To make the spider’s visit to our site more effective, I recommend you take into account perhaps the most relevant aspect: the content .

The “spiders” like the content
It is recommended that at least each page contain 200 to 400 words in content. Machines do not “read” code, so a site based on images or scheduled applications will not help much to give 100% visibility.

Each page within your site should be unique, in content and optimization. Remember to use a title, description and unique keywords that help personalize each section on your site. Consider the title of your site as another aspect of importance to optimize, it will be the one that shows first when you appear listed in the electronic search engines.

Also, remember to place the proper content of each page in a place accessible to the search spider. They traverse the site from left to right and top to bottom.

The links
Regarding inbound and outbound links , you should focus on three types of links: internal (sites you wish to list within your site), external (those friendly sites that wish to list your site on their websites) and within the same site ( referred to the own navigation of the site).

Once you understand this, you will have the necessary knowledge to be ready to start the hard work regarding Web positioning. Never forget that search engines update their databases and you can stay out of the results pages without prior notice, so it is advisable that you monitor the movements of the website as days, months and even years pass.

Never believe that the development of an online strategy arises from “overnight”; instead, think in terms of medium to long term (6-12 months). For that you need tools for statistical monitoring of the site. Choose the one you deem most convenient and welcome to the world of SEO positioning.