Learning SEO for blog is much simpler than it seems. That’s why, in today’s post, I share with you the fundamentals so that anyone can get into SEO in the simplest way possible . I assure you that if I could understand the fundamental principles of SEO, then you can too.🙂

Throughout this article I will explain the structure of SEO, and a series of shortcuts, so you can make simple changes FROM your site, blog and content.

We have also developed “SEO for beginners Part 2” , so that once you finish reading this super useful post, you can continue learning the other part of the structure of SEO, which has to do specifically with the Pagerank, and everything you can do to improve it and get much more traffic to your site. Do not stop checking it!

My story with the myth of SEO for blog:
When I started with the Postcron blog , to be honest, I did not have much knowledge about the “theory” of how to build it, optimize it and take it further. I only knew that I loved to write, transmit knowledge and help from my place, to other people with their projects and businesses.

So it was that the day I had to prepare myself to research / study about SEO for bloggers , I came across a lot of information, words, structures, which in themselves are not complicated, but which were explained or written in a complicated way , which generated this feeling:🙂

That (bad) first impression, I think it is because many of the specialists who write about this, imply that one already “knows something” about the subject, or that he is an expert in blogging, in HTML, or that he is a super geek with wisdom to process big data, which I must confess, is far from MY reality and I think that of many who are reading these lines now.
After having gone through the giant mountain that I SAW to cross, assimilate, and learn (something, I’m still on that path), I set out to make an article for SEO beginners for blog, in the simplest and friendliest possible way , ideal for those that how I at the time, know very little or almost nothing about SEO . What it is, what it is for and how to apply it in a blog, is the key to this blog.

WHAT DOES SEO MEAN?
SEO means: Search Engine Optimization . In Creole it would be: optimization for the search engine

I must confess that, years ago, the first time they named me that word, I did not know if they were talking about the founder (CEO) of a company or what … Yes. So I had little idea of SEO for blogs.

HOW DOES IT WORK?

SEO for blogs – the basic SEO guide for beginners
For Google or other search engines to return to the user results that are really useful and relevant to him, they use “spiders” or “spiders” that go out to investigate and analyze each of the web pages to choose those that are high quality and adjust to the search that is being carried out at that moment.

The search engine algorithm weighs the relevance and popularity of the content (among dozens of other factors) and accordingly ranks it and returns the search results in the form of a list, the first being the most popular, appropriate, in synthesis: the best.

The user trusts the intelligence of the engine and understands that he will have more luck when he clicks on the first link, than on the tenth of the list, which for those of us on the other side of the wall (GOT, hehe), is the great fear and challenge to overcome.

In summary,

know about SEO allows us to optimize our articles, and thus get more chances to be in the position 1 and not in the 26.

FOR WHAT AND WHY know about SEO for blog
Why learn about SEO?

So that the contents of your blog are ranked number one in the search engine results list.

Why is it important to be ranked number one in Google search results? Because it means two very important things:
That you are very good at writing and that people really consider that your content is valuable , which gives you a lot of authority, popularity and, among other things, makes you feel that all the effort and effort you put into what you do: it’s worth it .
Leaving aside the sentimental … let’s go to point two:
What can you do (a lot) more money? It’s crude, but it’s real. If you are ranked number one or close, you are more likely to click on your link, which means more traffic, more potential customers, sales, subscribers, advertising, sponsors, etc, etc., etc.

STRUCTURING THE SEO BLOG: ON PAGE and OFF PAGE

On-page optimization:
is all you can do on your page or article to optimize it and allow the spiders to find it, analyze it, and have the search engine position it in a good position in the ranking of results related to the topic or keyword of your post.

Off-page optimization:
are all those external factors that influence the positioning of your article : popularity in social networks (mentions and how shared), if other sites link your articles, comments, among others (many) things . The search engine weighs all this information to measure the relevance and quality of the content, and decide whether it is worth showing it or not.