Positioning or SEO is one of the biggest traffic generators (visitors or potential customers) of a website or a blog. To achieve the good positioning of your website (be on the first page of results) I present the strategies that Google considers key to “qualify” your blog or website and position it.
What is SEO or Google positioning and why is it important?
As we saw in my previous article, SEO refers to the web positioning of a blog or a website as a result of the search of information of Internet users in a search engine (Google, Yahoo, Bing …). SEO stands for “Search Engine Optimization”, which in Spanish means “Optimization for search engines”. I called it indistinctly Google positioning (like many experts), given that 90% of Internet users use Google to perform their searches.
What are the keys to achieving a good Google position?
Google classifies and orders the millions of blogs and websites according to several criteria that he considers important. Do not worry about the hundreds of blogs that talk about your same topic, because many are not good quality blogs (they do not give good information, they do not target an audience, etc …) and the vast majority do not use the strategies that I am going to present to you here !. According to my conversations with several SEO experts here in France, and my own experience, the most important strategies to achieve a good SEO positioning are:
1. It offers good content. As I explained in a previous article: ” Content is king on the internet.” And this is directly related to the key to marketing : meeting the needs of customers. You have to give your readers (blog) or visitors (website) content that interests them, that resolves their problems. For example, Mc Donalds blog gives tips on good nutrition and the Pampers website gives recommendations about the care of babies. Your company must also focus on giving quality content, with the aim of helping your current and potential customers. Quality content will make your potential customers return to your page because they find interesting things. This way you will have the opportunity to conquer them in order to sell your products or services when they need them.
2. Use the keywords that your potential customers are looking for. The positioning is the result of the search of Internet users through “words or phrases”. Toyota would not be interested if people find it if someone searches for “cars”, “Japanese cars” or “cheap cars”? Does the Italian restaurant on the corner not want its customers to find it if they are looking for “Italian restaurant X city”? To begin with this strategy that I will explain in later articles, you must choose 3 or 4 key words or phrases (per article or web page), for which you would like your potential customers to find you. In this article I will present Google Keywords Tool , which is the free tool of Google, and easy to use, to find the keywords.
3. Create incoming links (or inbound links), making a good linking strategy.Google gives a lot of importance to this point (more than 40% of its criteria to position a web page) because each “incoming link” (that leads to your article or page) means that there are more chances to find you on the internet. In later articles I will delve into this topic and about the appropriate strategies to optimize your SEO with the linking, but here I give you an initial idea. For example, reviewing the articles of this blog, you will see how on each page there are several links that lead to other pages of my blog, helping to improve the positioning of these “destination” pages. This is an example of “internal linking”, that is, links that allow navigation on the same website. But there are also many “external linking” strategies, that is, links that go from other websites to your web pages, and which are the most important. For example:
to. If you make a comment on another blog, giving your URL (web address: http: //), you are sending a link from this blog article to your web page.
b. If you “tweet” an article of your blog on Twitter, and above all, if for its good content, it is “retweeted” by other “tweeters”, you are sending Twitter links to your website.
If you work these 3 key elements: content, keywords and incoming links, you will greatly improve your web positioning. For this reason, in my next articles I will explain the strategies you should use to optimize each of these points. Optimizing these three key points, you can position your blog or your website in the first pages of search results Google, obviously the keywords you create are more sought after by your potential customers.