Test the performance of your site on different browsers and devices and begin to improve all the problems that can make your readers lose.

  1. Discover the relationship between social networks and SEO.

Social cues may not be among the ranking factors, but it is still helpful to understand how your social presence can affect your search results.

As social networks become a more important part of our lives, you can define a large part of our presence and authority online. The same applies to all brands with existing social presence.

Google has begun to integrate social results with search responses in an attempt to present a more holistic idea of an online presence. By indexing more content in search results, users can find the correct answer to their questions as quickly as possible. Therefore, it is good to keep in mind that your presence and online authority are not limited to your search results.

Similarly, social networks are becoming their own search engines where users are also looking for an answer to their questions. YouTube and Pinterest have become very popular visual search engines, while Twitter and Facebook can be useful to find more information about a person or an event.

This means that our search habits are changing and it is useful to understand the different ways in which someone can find their content in various channels.

  1. Understand how voice search works.

Voice search will be the biggest trend to shape for SEO in 2019 and 2020. An increasing adoption rate is already being seen and more consumers are expected to use voice commands in 2019.

This means that search optimization must change to understand the new type of search intent. People tend to use longer questions and more conversational queries in the voice search. The challenge is to understand which keywords will be most relevant to your audience and how to measure the success of your strategy.

Although measurement is still at an early stage, it is still useful to understand the difference between text and voice commands.

The more we think as consumers, the greater the chances of answering your questions in the most relevant way.

Overview

SEO does not have to be complicated. You can start the new year by improving your skills to try new ideas.

Taking one step at a time can help you improve the optimization of your site. The best way to start is to pay attention to the habits of your online readers.