Interested in learning more about SEO in 2019? These are the key trends you must follow to improve your search optimization skills.
It’s easy to get confused with information overload when you first start with SEO. Too many tactics can discourage you to practice your skills. However, you do not have to be scared to learn more about search engine optimization.
That is why we have analyzed the key SEO trends for 2019 and what they mean for someone who has just started with organic search optimization on Google.
- Start with the optimization of your site for mobile devices
Mobile optimization is critical when you are starting with SEO. Start by testing the performance of your site and the loading speed on all devices.
Each delay in navigation can be a missed opportunity to attract a new visitor.
People spend more time on their phones every year, which means that a new SEO strategy can not ignore mobile optimization. In addition, it goes beyond improving, for example, the loading speed on your site. SEO in 2019 is about understanding ‘mobile consumers’ and how their search habits differ when they are moving compared to a desktop user.
Think of your own search habits when you are in a hurry and want a quick response. Or think about those search results that get your attention. The options are: it is optimized for mobile devices and keep in mind that you are looking for a clear and quick response without further delays.
- Understand how users search
We tend to assume that some keywords will work better than others. Keyword research is always a good idea, but nowadays SEO is more focused on understanding search intent. It is not enough to find an effective keyword that brings traffic to your site.
A long-term SEO strategy is based on the search intent and reasoning behind each search. Once you begin to understand how your target audience is using search engines, you can optimize your site more successfully.
The searches are increasingly dynamic and it is not enough to rely on assumptions. Start to test how your optimization can affect your search traffic and start applying more conversational queries to your keyword combination.
- Write for humans, optimize for search engines.
A successful SEO strategy does not ignore the human element when optimizing a website. We are not only selecting good keywords to improve the rankings of our site. The goal is to choose the right keywords that your audience would use so that the content remains relevant and engaging.
Always start thinking about your audience when you write your content. Your content should be interesting and relevant to them so they want to read more about it. Once you begin to understand the content your readers want from you, it’s time to focus more on optimizing it.
It is not enough to create good content if you do not get people to read it. That is why it is necessary to optimize its content to reach higher in the lists of results (SERPs).
It is not advisable to start adding keywords in your content simply to attract search engines. Google and the rest have become too sophisticated and do not reward such techniques.
On the contrary, the quality of its content and its relevance, for example, can help you increase your search traffic. Find the right balance between quality content and search optimization to get the best results.
- Analyze your existing search traffic
If you are not sure how to start and what to try, start by looking more closely at your current search traffic.
What are the best performance pages? What keywords does your audience use to access your content?
Analyze your 10 main publications and what they all have in common. Is it the quality of your content? The length of each post? Did you follow the best optimization practices on the site?
Find publications that work well as always current content and think of new ways to update them. A closer look at your search traffic and current SEO performance can even help you update your content calendar with topics that your audience would appreciate.
- Stay updated with the latest changes in SEO
If you want to master SEO, you must follow the latest trends and algorithm updates that could affect your tactics. As with each new skill, it is useful to continue reading about it to stay informed about any recent changes.
Whether it’s a beginner or an experienced professional, it’s still important to keep reading about the latest SEO updates and what they mean for your strategy.
- Learn the most important SEO factors.
As we just mentioned in the previous advice, it is useful to spend some time each month to catch up with the latest SEO updates.
A good starting point is to read more about all the classification factors that affect your position in the SERP.
From the relevance and use of the right keywords to the speed of the page and the use of backlinks, it is good to know how each SEO factor can affect your optimization tactics.
The list may be long, but here are some important ranking factors to help you optimize your page in 2019.
- Never underestimate the user experience (UX)
Year after year, the user experience is increasingly important for SEO. As Google evolves, search results become more personalized and the goal is to offer the best user experience.
The quality and relevance of your content are very important, but you should also make sure that the UX of your site is attractive enough to encourage people to keep reading.
A good publication can not be attractive if your page is not, for example, optimized for mobile devices or if it does not facilitate longer readings.