How to write to improve SEO positioning (for newbies) + Infographics

If you have spent time writing in your blog and you find that you do not receive too many visits, you may not be doing things as well as Google likes. A concept to keep in mind is that although your texts are intended for your user’s reading, they must also be governed by basic rules to encourage Google to make you visible in the SERPs (search results). This is called SEO positioning.


The positioning SEO or Search Engine Optimization is the art of improving the visibility of a web in the organic results , not paid, of the search engines. I say art because it is not easy and they are also rules that are changing and evolving, as Google learns user behavior in searches.

There are many factors that influence the SEO positioning of a website but I in this article just want to talk about essential and very basic aspects that you should not forget at the time of writing to improve the SEO of your blog .


The first thing you have to do, before you start writing, is to do a keyword search on the topic you want to write . If for example you want to write about birthday cakes you should find the most searched words by the user in relation to the theme, which may be: Pepa Pig birthday cakes, fondant birthday cakes, chocolate birthday cakes … These are longtail or long tail words that, because they are more specific, have less competition in results and can help you attract traffic.

To search for keywords there are specific tools like Semrush or KWfinder but they have limited searches in their free version. Therefore, the easiest is going to be that you use the Google Adwords Planner , which is free, although the results that you throw have wide forks if you do not have an active campaign (Installing the extension of Chrome Keywords Everywhere will fine-tune the results).

Although you do not have to write to write, you have to set yourself the goal of writing more than 300 words . Any content lower than this number of words is considered by Google poor content or thin content and is subject to penalty by its algorithms (although it is true that there are exceptions to this fact and a website with almost no content positioned as the calculator). Also, you should never copy literal content from other sites because it is considered duplicate content and is also a penalty . If you want to talk about content from other sites, always link to the original source.

Prioritize the first two paragraphs of your content emphasizing the keyword since it is the part of your text in which you are going to set Google for your SEO positioning.

Try to be as original as possible in your speech. Use short phrases and paragraphs that favor readability and do not tire in reading.

There are two titles, the title of your post or H1 and the SEO title that appears in the snippet in the SERPs. Both titles do not have to be the same. In fact, it is optimal to make a striking SEO title that includes the keyword because it will increase your CTR or click through rate . The CTR is the number of times that users click on your result in relation to the number of times they see it and expressed in a percentage. The more striking your SEO title is, the more likely you are to be clicked . If you want to know more about the CTR and how to improve it you can inform yourself in this post by Alex Serrano .

On the other hand, the title or H1 of your post should include the keyword and you should never put more than one H1 per entry .

Subtitles H2 and H3
As I was saying, you can only include one H1 per entry. To highlight and prioritize the rest of the content you must use subtitles H2, H3 and H4 . In this way, you not only facilitate reading, but your article does not seem like a brick at first sight and you favor the user to stay on your page. However, do not put subtitles without coming to mind. Try to organize the information according to each of them.

Always edit the URL. That does not look like “Don Quixote.” Eliminate the words brake, such as prepositions and conjunctions, and try to leave it in about five words . Also, you can not use accents, or “ñ”, or capital letters. To edit both the url and the SEO title and the meta description you have the SEO by Yoast plugin , which also helps you control other aspects such as readability.

Keep in mind that if you do not remember to edit it before publishing, then, even if you can do so, if your content is already indexed and has been shared with the previous link, it will lead to 404 error pages.

Meta description
Until now, the meta descriptions could not exceed 156 characters but it seems that this has just been modified and from now on they will be longer. 300 characters according to the latest news. Try to be as flashy as possible to favor the click and use the keyword . If you do not establish the meta description yourself, Google will pick up the first 300 characters of your text that may not be the best of your content.

Keyword density
It is not a plan that you look like Terminator and repeat the keyword a hundred times throughout a 300-word text. You must be natural because in the end you write for people but try to establish a proportion in relation to the extension of your content. Between 0.5 and 1% of the text is an optimal percentage to improve your SEO positioning (although it is true that this also varies depending on the intention of search and sometimes Google allows over-optimization).

Optimization of images
Much care at this point especially when uploading the images at full resolution or without optimizing for web. If an image is going to be shown at 350 px, do not upload it to 1250 px because it will weigh more, it will take more time to load the page and your reader may decide to go where your bounce rate has been increasing.

Use the Chrome Page Ruler extension to measure the header size of your posts and upload your images to exactly that size. As a trick, to optimize to the maximum, you can use the online tool Tiny PNG.

In addition to taking into account the size of the images you have to always remember to give them title and alt attributes with the keyword.

Use bold in your texts. The reader likes them because they make the text scannable and easy to read, but also the robots of Google .

To improve SEO positioning it is very important to have a good link structure. Although the most important are the incoming links (those that come from another web to yours) it is essential that your internal link is also well built . Always try to put in a link to another of your articles because this way you will also favor the increase of the user’s time on your website .

Spelling mistakes
This falls out of the box, but many in the rush sometimes make the mistake of not thoroughly reviewing the content to detect misspellings. If you are tired of reading your post a hundred times and you do not see what is written, ask a friend, your partner or your brother to take a look . Surely in addition to giving you their opinion on the content is aware of faults that you may have overlooked.

So far the guidelines that I consider basic to write a minimum for SEO in your articles. There are many posts that talk about SEO in depth. If you want me to explain as well as a fun and from beginner I recommend the website of Romuald Fons.

Finally I leave an infographic to see in one stroke all that I have commented on the post.

I hope this article has been useful and I thank you very much that if you liked what you share in your networks. Thanks for stopping!