For the uninitiated, SEO means Search Engine Optimization and it is a set of techniques that you can -and should- apply so that search engines are able to locate your website and show it to those users to those who may be useful. If you need to use special techniques to help your website appear at the top of Google search, you need to do SEO, but not just anybody, but good SEO.

Google needs to consider a variety of factors to help users find the most relevant pages for their searches. Do not consider SEO a way to cheat, better think of SEO as an aid to search engines. After all, when you are typing things like, for example, “What is SEO?”, In the Google search bar there are articles explaining what you want to find, right?

Having a blog with great content is just the beginning of your journey with SEO. Here are 5 simple ways to optimize your website, even if you are a beginner.

Find and use keywords with relevance

Users usually type the same phrases in Google when they are looking for something. Phrases of the style “how to make risotto”. If all is well this search request will result in direct answers to the question such as, for example, the recipe of the risotto itself. Humans, as a species, are not different from each other, we tend to write the same type of search requests over and over again.

You can find search terms and phrases using Google Keyword Planner. To do this, simply log in with your Google account and select “Search for new keywords using a phrase, website, or category.” Write something-for example, risotto recipes-and a variety of related phrases that Google users use will appear These phrases are called “keywords” (“keywords”) and are the essence of association to your blog.

You can use this tool to determine which keywords make your blog more relevant. If your blog is, for example, about interior decoration, you could find with the Google tool that “modern mid-century style” is a term that is being very sought after. Incorporating this phrase into your blog – either as a theme or in an existing post about modern style – it is easier for you to attract search engines that are trying to find that.

Use H1 title tags in moderation

In HTML, H1 means the main owner, who is the longest and most prominent owner of the page. The H1 is one of the first things that appear in the search engines after the title of your page which makes it a very powerful element, in fact, the titles of the pages are one of the nine things that the search engine consider more important.

It is very easy to add many H1 titles on a page simply by selecting the text with

5 simple but effective SEO tips for beginners

For the uninitiated, SEO means Search Engine Optimization and it is a set of techniques that you can -and should- apply so that search engines are able to locate your website and show it to those users to those who may be useful. If you need to use special techniques to help your website appear at the top of Google search, you need to do SEO, but not just anybody, but good SEO.

Google needs to consider a variety of factors to help users find the most relevant pages for their searches. Do not consider SEO a way to cheat, better think of SEO as an aid to search engines. After all, when you are typing things like, for example, “What is SEO?”, In the Google search bar there are articles explaining what you want to find, right?

Having a blog with great content is just the beginning of your journey with SEO. Here are 5 simple ways to optimize your website, even if you are a beginner.

Find and use keywords with relevance

Users usually type the same phrases in Google when they are looking for something. Phrases of the style “how to make risotto”. If all is well this search request will result in direct answers to the question such as, for example, the recipe of the risotto itself. Humans, as a species, are not different from each other, we tend to write the same type of search requests over and over again.

You can find search terms and phrases using Google Keyword Planner. To do this, simply log in with your Google account and select “Search for new keywords using a phrase, website, or category.” Write something-for example, risotto recipes-and a variety of related phrases that Google users use will appear These phrases are called “keywords” (“keywords”) and are the essence of association to your blog.

You can use this tool to determine which keywords make your blog more relevant. If your blog is, for example, about interior decoration, you could find with the Google tool that “modern mid-century style” is a term that is being very sought after. Incorporating this phrase into your blog – either as a theme or in an existing post about modern style – it is easier for you to attract search engines that are trying to find that.

Use H1 title tags in moderation

In HTML, H1 means the main owner, who is the longest and most prominent owner of the page. The H1 is one of the first things that appear in the search engines after the title of your page which makes it a very powerful element, in fact, the titles of the pages are one of the nine things that the search engine consider more important.

It is very easy to add many H1 titles on a page simply by selecting the text with

tags; however, doing so is confusing the search engines, which will prioritize the H1 titles if there is only one and will treat them as less relevant content. Use H1 for the main title of your pages and H2 and H3 for the subtitles or subsections. In the main title you should put something relevant to the users that includes the keyword. Get some quality backlinks Backlinks have a bad reputation because sellers have abused this resource excessively for many years. However, it is not a harmful term – literally a backlink is a hyperlink that comes from one website to another. The reason why it is sometimes associated with something negative is because it has a weak point on the Internet: those who call themselves SEO companies, but who are not really, and who want you to pay to link your site to their sites of less content quality Do not do it! This is a decision that will take you down the wrong path of Google.

How can you get better backlink forms? Stay with the organic way, not the payment. If you provide a service, encourage your customers to write analyzes on other sites. If you are a blogger, ask another blogger if you can write a post on your site and link it to your website. If you use WordPress comments make sure your username is linked to your blog. In general, backlinks are Google’s number one way to decide which sites have authority and classify them according to that. After all, if other sites are linked to yours, Google should do it too. If you write good content and participate in the online community, you can develop a healthy ecosystem of backlinks over time.

Create a sitemap and tell Google A sitemap is a basic list of pages accessible in the search engine. Sitemaps are usually written in XML, a language that crawlers or crawlers can understand and transmit to search engines. You do not need to know anything about XML to write your sitemap. You can copy an example from Google or use a free tool to generate one. Or, if you are using WordPress, it is very simple to install Google XML Sitemaps plugin. The plugin will automatically notify Google (and dozens of other search engines) of this new way that the crawler has to put your content in the search engine. In any case, you need to inform Google yourself about the existence of this sitemap. Google Search Console Sitemaps tool will guide you through the process.

Above all, write content for human beings Google and other search engines keep their algorithms secret, since they do not want us to be able to take advantage of their weaknesses. Also, because they change constantly. The objective of the search engines is to match the most relevant content with the people who are looking for it, for this we must create quality content optimized correctly for SEO, but having as a priority the person who reads the content.

The content that is usually more relevant is the timeless, the one that does not expire and that people can use again and again. If users really like something, they will post it on their Facebook pages or send it to their friends; and since this content is being shared, the search engines will realize and classify it from the first ones. So do not make the mistake of writing for robots as if they were your audience. Make your website a place where humans find what they want and where they have a pleasant experience.